The client is an established business, looking to venture into the food business, as they were passionate foodies, and have a strong culinary background, where their interest in serving home-style food delivered to customers footsteps, more like a cloud kitchen, but long back even before the concept existed. So they approached us for a Brand creation and launch strategy.
Core idea is to launch a food delivery app, where customers can order their choice of food, and it will be delivered at their footsteps in the said time.
The idea was fresh, and not much competition back then, no much buzz about swiggy and zomato either. So we did our study on the market, and carved their brand strategy.
We also helped them in their brand execution, where we created their brand identity, helped them in creating the brand and marketing collateral’s, Video production and created ATL, and BTL strategies to launch the brand.