Visited all their branches and had a long review session with key stakeholders and partners to understand on their existing challenges, and reviewed their existing data on and offline. Continued our analysis on their competition and reviewed the presence, and capabilities.
Our Rebranding helped them gain a momentum, and better appreciation from their key stake holders, and the customer engagement was improved thru diff. loyalty programs, and the brand started to see a considerable increase in the footfall.
The store re-branding, and a strong digital branding, with a clear message about the brand thru various social media platforms have largely paid off by increasing its awareness, and impacting positively by better reputation.
Paid marketing campaigns targeting primarily the B2B customers, which was quiet a challenge to break thru, yet it worked for the brand. A Zero-based budget strategy was created to slowly penetrate the B2B segment in phases and increased our budget based on the customer engagement, also created diff, offerings for diff. target groups in their category.
Helped them in a acquiring new manufacturer partnerships, and today they have a solid network to face the future inquiries. Thought the pandemic was a real testing time like it is for every-one of us, our insightful strategy on product vs market trend helped them in sustaining sales with short term trend based products, to survive the pandemic.