Certainly a thorough research on what type of content your customer is looking for? a better understanding on your target audience and their choice of content shall solve 50% of the problem. The rest is to identify the ways to communicate with your target group, and consistently deliver them in all the platforms they are actively in. Hubspot’s 2020 research report says that, “53% of consumers want to see more video from marketers in the future, while only 14% want to see more blog posts.” so adapting to the growing trends maximize the opportunity for qualified leads.