In all the survey’s, the most pressing challenges companies face in their marketing efforts is measuring the ROI, As per Hubspot’s research, In fact, only 53.85% of marketers surveyed say they even measure Customer Acquisition costs. ROI is often a crucial stat that helps you measure your campaign success or progress. Tracking ROI is always not easy, and that too when there is no proper communication between marketing activity and sales reports. This is where SLA helps you, companies with an active SLA are 34% more likely to experience greater year-over-year ROI than those companies that aren’t.