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Voted #1 in the Leaders Matrix 2021, by Clutch, under marketing strategy niche. When you spend 100$ on marketing to acquire a new customer, then your customer should have a lifetime value of at least 3oo$. This is why, the LTV (customer lifetime value) must be 3times  >  your CAC (customer acquisition cost)

 

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Market Research – Audience Intelligence

Get previously impossible-to-get data about any online audience’s attributes, behavior, & sources of influence.

Your market research needs to be more specific, and meaningful to drive success! Market research can be time consuming, audience intelligence & consumer behavior are often confusing, and cost a hefty chunk of your budget, but not anymore, as the businesses live more & more on digital, almost all your audience uses online means for podcast, website, youtube, social media, etc.. it is wise to say, understand your consumer behavior online, & aggregate your marketing efforts accordingly, for a far less budget! we use some of the proven industry standard tools, that crawls tens of millions of social and web profiles to find what (and who) your audience reads, listens to, watches, follows, shares, and talks about online.

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Marketing Strategy Firm – Data-driven marketing

So you need to hit a wider more targeted audience? Let’s explore how to do that and develop a plan of action.

Helping you build a profitable 360° Go-To-Market Strategy playbook to win prospects, and maximize your potential MQL’s. Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI. Always, keep this following in mind,” focus on digital”; “dive in to search”; “Be social”; “Tap in to video”; “Be personable”; “Engage”; “Work with influencers”; “Follow the data”. Incorporate A/B testing into your marketing strategies to get an apples-to-apples comparison of how marketing strategies are performing in real-time. The data provided by monitoring and testing new and existing strategies will provide a lot of insight into how you can improve your marketing ROI.

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Troubleshooting

It’s time to look at the pain points of your business and craft a method of relieving those issues efficiently.

Identify who you are reaching? who received your promotion or who was exposed to your campaign? Do those people align well with who you identified as the target audience to start the campaign? Are these people who closely match your ideal customer? Look under the hood to see who you are reaching ideally? Schedule a session with us to maximize your ROI potential.

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Lead Generation

Closing the deal can be troublesome, so let’s outline some core principles for closing leads both cold and warm.

Lead generation is a core part of the sales funnel for many B2B companies since their products can cost thousands of dollars and web visitors are less likely to buy your product or service directly from the website. Collecting new leads allows you to educate and nurture prospective customers through email marketing, and avoid being ‘Salesy’ to your qualified leads!

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Why Work With Us?

Let’s Work Together to Create Your Perfect Marketing Strategy

Increase Awareness
Awareness begins with helping customers in fostering the trust, creates association, and builds brand equity.
Strategy Playbook
Best strategy is all about What  you do, and most importantly what you don’t do. We help you identify the do’s and don’ts, and create the winning strategy.
Get Quality Leads
The 4L’s of Lead gen strategy, Lead capture, Lead Magnets, Landing page conversion techniques, and Lead scoring.
Grow Your Customer Base
Market penetration & expansion, product development, diversification are the key factors. A 5% in customer retention results in 75% customer value.

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Marketing Strategy Firm

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