Earth Day was celebrated all over the world this Monday. Last Thursday Polo Ralph Lauren has launched a variant of its popular polo shirt made completely of recycled plastic bottles and colored by a method that requires no water at all. They’ve named the collection Earth polo.
David Lauren, the company’s chief innovation officer, said the latest shirt is a piece of a larger strategy of new environmental purposes during the making process. Lauren said global warming and what’s happening all around the world, and their representatives and customers are really sensing that it’s time to step up and make a difference.
The shirt isn’t the first attempt to recycle plastic bottles. Other small brands around the world are utilizing repurposed and reusable plastics. In 2018 Levi’s introduced a denim collection produced from recycled bottles as its sustainable design initiative. It was advertised as 8 bottles = 1 Jean and it is widely available in stores now.
Ralph Lauren didn’t stop there. The company has committed to eliminating at least 170 million bottles from land and oceans by 2025. The shirts are produced in Taiwan, where the bottles are gathered. Every shirt uses almost 12 bottles to be made.
The shirts are manufactured in cooperation with First Mile, an institution that collects the containers transformed into yarn and, finally, fabric. The new fibers also will be used for existing sportswear now made of poly fibers, which are famous for their capacity to wick off moisture.
The Earth Polo went on the market last Thursday, before Earth Day, at RalphLauren.com and retail stores all over the globe. It comes in vogues for men and women in Stuart green, white, navy blue, and baby blue. The shirts cost the same as the other polo shirts.
Ralph Lauren has taken on various environmental actions over the years, but it’s settling into a more meaningful approach pointed at improving both its corporate practice and how it reflects the garments it offers. The resolution involves a novel supply chain. The company’s other goals include the use of sustainably sourced cotton and completely recyclable or sustainable packaging materials entirely by 2025.
Other fashion brands also are getting more proactive on environmental issues. Earth Polo added a tremendous peril challenging oceans today includes trillions of diminutive plastic and chemical-covered non-plastic microfibers that course from washing machines into drain water, putting smaller fish and other sea life, such as anemones, at peril. Ralph Lauren is operating with specialists who say the impact caused by converting a plastic bottle into recycled microfiber is “much smaller than that bottle ending up in the ocean as a whole.”
As the larger issue of biodegradability of such fibers remains unsolved Polo will focus on reusing and recycling them. David also added that there’s a lot out there in the environment that is not good for the situation. Whatever stuff the company can use into threads is going to help and they are exploring other possibilities.