The food service industries are the most impressive and it’s growing vibrantly. The game is so high in the industry, only being able to set your brand and design idea apart from the competition can result in a grand success. Building a restaurant brand can be a challenging process.
Bringing all the different aspects of the design and idea harmony is one of the greatest challenges anyone owning a restaurant is liable to face. The out-and-out knowledge of the conceptual structure is much essential whether you are starting up a new restaurant or want to renovate your existing restaurant business.
Choosing a restaurant concept
- A good restaurant concept will include an order of components with a unique mood or tone. From the name of the restaurant to even the color on the walls, each feature fits the overall idea. Of course, developing a concept can get tricky; let us break it down for you,
- Identify what defines you, and make it as your core concept.
- Focus on your uniqueness and make it shine
- Make sure that your concept interests your audience
- Now write a menu and choose a service style that fits you, keeping all the above factors in mind
Positioning your restaurant:
Positioning is the vital step of determining your restaurant’s concept and target audience while also distinguishing yourself from the competition. Positioning your restaurant should likely answer all the questions about your business like
- Who are you?
- What’s new in your restaurant?
- What do you have to offer?
- For whom you are catering your service?
- Why do you do this?
- How are you going to do it
- And at what cost?
Focusing on uniqueness
Utmost people hit restaurants to have a good time with their family and friends but there are a few other things that bring foodies, critics, and tourists, which is the uniqueness of a business. What the customers can enjoy only in your restaurant and nowhere else at least within the given geography?! That is your uniqueness.
The point of differentiation can be anything like having a unique theme, an interesting menu; architecture, ambiance or even a unique use of technology can make you stand out.
Crafting your brand identity:
With a consistent framework in place, you’re all set to begin crafting your restaurant brand identity. There are various elements that go into your identity, so let’s break it down,
- Choose your name wisely as the name is the visiting card to your restaurant. Make sure it conveys the restaurant’s mood.
- Choose a logo that depicts what you are. Be funny, friendly and vibrant with your logo but be consistent.
- Keep the decor; lighting, furniture, and artwork help create your restaurant’s ambiance as a part of your brand to which customers would easily associate.
- Choose your staff’s attire and menu style according to the above features. Ultimately all this should settle in harmony and make sense to the customer.
Growing your brand
Your logo, design, ambiance, menu and everything can be exceptional but it takes a lot more than that to grow your brand.
- Give your brand a personality. It shouldn’t stop with just the name and the logo. The brand’s personality is your story, the essence or character of food you deliver, the customer service you believe in, the values and ethos that you want your customers to share with you.
- Consistency is the key. Brands become successful not by just delivering quality, they are successful because they deliver quality every single time.
- Value integrity. Develop a distinct set of commitments for customers and deliver them.
Marketing your concept:
Having a bright new restaurant that stands out from the crowd is all well and good, but your test is perpetually to reach out to your customers and pull them in. And retaining them of course!
- Build a community of like-minded people so that you can serve them best.
- Reach out to where your customers are.
- Reflect your concept in everything you do.
Engineer your customer experience:
Creating unforgettable experiences actually means creating an emotional mutuality with your customers. Extraordinary restaurant ideas intrigue sentiments by sharing a novel spirit and a feeling that goes past the basics. Everything about your brand is linked, give attention to every detail. Continuously re-evaluate yourself and stay updated.
Your online presence matters:
The internet opens door to a wide range of opportunities.
- Restaurant websites afford a great channel to showcase your brand through photography, curetted content, your menu and other information a customer would find useful. Some restaurants utilize websites to tell their stories or include testimonials from happy clients.
- When someone Googles your restaurant or restaurants in that particular area, it makes it far more likely that your website will show up in Google ‘My business’ list.
- Social media helps you “meet” customers on the platforms they’re already on, and gives an opportunity for you to share the unique elements of your restaurant and promotions every day.
- You can also build your own app and deliver food to your customers if required.
A loyalty plan influences customers to come back to your restaurant and helps farther your branding endeavors. A valid loyalty program, something that sweetens customers and presents a unique value prop and also implies that the customer is not going anywhere.
You can’t build a restaurant brand in a single day. It’s complex and includes many different determinants. By setting a clear mission, planning the process rightly, and steadfast in your mission, anyone with passion can achieve a winning restaurant branding strategy and create an identity with which customers can connect.