10 best crm software for small business in 2023.
If you own a small business, you know how crucial it is to keep track of your customers and prospects. You need a tool that can help you manage your sales and marketing activities, enhance your customer satisfaction, and grow your business.
That’s where customer relationship management (CRM) software comes in. CRM software is a software that helps you store and organize your customer data, generate and nurture leads, manage your sales pipeline, run email and social media campaigns, analyze your business performance, and more. According to a study by Salesforce , 74% of customers say they are more likely to buy from a company that offers personalized experiences.
But not every CRM software is suitable for small businesses. Some are too complex, expensive, or difficult to use for smaller teams. Some offer too many features, while others lack the ones you need. Some are easy to set up, while others require a lot of customization and training.
So how do you find the best CRM software for your small business? To help you with your search, we have created a list of the top 10 CRM software for small business in 2023, based on their features, pricing, reviews, and fit for different industries and use cases.
Source: Active Campaign
01. Zoho CRM
Zoho CRM is one of the most popular and affordable CRM software for small businesses. It offers a comprehensive set of features, such as contact management, lead generation, sales pipeline management, email marketing, social media integration, analytics, automation, and more.
Zoho CRM also works well with over 40 other Zoho products, such as Zoho Books, Zoho Desk, Zoho Campaigns, and Zoho Meeting. This allows you to create a seamless workflow across different aspects of your business.
Zoho CRM has a free plan for up to 3 users and 5,000 records. The paid plans start from $14 per user per month (billed annually) or $20 per user per month (billed monthly). You can also try Zoho CRM for free for 15 days.
Zoho CRM is best for startups and small businesses that need a versatile and cost-effective CRM software that can grow with them.
02. Monday.com
Monday.com is a cloud-based CRM software that helps you manage your sales pipeline and customer relationships in a visual and collaborative way. You can create custom boards to track your leads, opportunities, deals, tasks, and activities. You can also communicate with your team and customers via comments, mentions, notifications, and email integrations.
Monday.com also offers various templates and integrations to help you automate your workflows and connect with other tools you use, such as Gmail, Slack, Zoom, Mailchimp, and Shopify. You can also generate reports and dashboards to monitor your sales performance and customer feedback.
Monday.com has a free plan for up to 2 users and unlimited boards. The paid plans start from $8 per user per month (billed annually) or $10 per user per month (billed monthly) for basic features. You can also try Monday.com for free for 14 days.
Monday.com is best for teams that need a simple and intuitive CRM software that can adapt to their needs and preferences.
03. Salesforce
Salesforce is one of the most comprehensive and advanced CRM software in the market. It offers a wide range of features and capabilities, such as contact management, lead generation, sales pipeline management, email marketing, social media integration, analytics, automation, artificial intelligence (AI), cloud computing, and more.
Salesforce also has a large ecosystem of apps and integrations that you can use to enhance your CRM functionality. You can also customize your CRM to suit your specific needs and preferences. Salesforce has a special plan for small businesses called Salesforce Essentials , which costs $25 per user per month (billed annually) or $35 per user per month (billed monthly) for up to 10 users. You can also try Salesforce Essentials for free for 30 days .
Salesforce is best for small businesses that need a CRM software that offers a lot of features and capabilities that can scale with their growth.
04. Hubspot
HubSpot is a CRM software that helps you attract, engage, and delight your customers. It offers a suite of tools for marketing, sales, service, and operations. You can use HubSpot to manage your contacts, leads, deals, tasks, emails, social media, webinars, landing pages, blogs, newsletters, surveys, chatbots, and more.
HubSpot also integrates with over 500 other tools such as Gmail, Outlook, Slack, Zoom, Shopify, and WordPress. You can also use its API to connect with other applications you use. HubSpot has a free plan that offers basic CRM features for unlimited users and contacts. The paid plans start from $45 per month (billed annually) or $50 per month (billed monthly) for up to 2 users and 1,000 contacts. You can also try HubSpot for free for 14 days.
HubSpot is best for small businesses that need a CRM software that offers a suite of tools for marketing, sales, service, and operations.
05. Pipedrive
Pipedrive is a CRM software that helps you organize and manage your sales pipeline in a simple and visual way. You can easily add and update your deals, activities, and contacts. You can also track your sales progress and performance with real-time data and reports.
Pipedrive also integrates with various tools such as Gmail, Outlook, Mailchimp, Zapier, and Trello. You can also use its API to connect with other applications you use.
Pipedrive has four pricing plans: Essential ($12.50 per user per month), Advanced ($24.90 per user per month), Professional ($49.90 per user per month), and Enterprise ($99 per user per month). All plans are billed annually. You can also try Pipedrive for free for 14 days .
Pipedrive is best for small businesses that need a CRM software that helps them organize their sales pipeline in a simple and visual way.
06. Zendesk Sell
Zendesk Sell is a CRM software that helps you manage your sales process from lead to close. It allows you to capture and organize your contacts, leads, deals, activities, and notes in one place. You can also track your sales pipeline progress and forecast your revenue with real-time data.
Zendesk Sell also integrates with Zendesk Support , Zendesk Chat , Zendesk Guide , and Zendesk Talk , which are tools that help you provide customer service across different channels. This way, you can deliver a consistent and personalized customer experience throughout their journey.
Zendesk Sell has four pricing plans: Team ($19 per user per month), Professional ($49 per user per month), Enterprise ($99 per user per month), and Elite ($199 per user per month). All plans are billed annually. You can also try Zendesk Sell for free for 14 days .
Zendesk Sell is best for small businesses that need a CRM software that integrates with a powerful customer support platform.
07. Freshworks CRM
Freshworks CRM is a CRM software that helps you manage your sales and marketing activities in one platform. It allows you to capture and qualify leads, manage your deals and contacts, send personalized emails and messages, run campaigns and events, and track your performance and ROI.
Freshworks CRM also uses AI to help you prioritize your leads, automate your tasks, and provide insights and recommendations. It also integrates with various tools such as Gmail, Outlook, Slack, Zoom, Mailchimp, and Zapier. You can also use its API to connect with other applications you use.
Freshworks CRM has a free plan for up to 10 users and unlimited contacts. The paid plans start from $29 per user per month (billed annually) or $35 per user per month (billed monthly) for basic features. You can also try Freshworks CRM for free for 21 days .
Freshworks CRM is best for small businesses that need a CRM software that helps them manage their sales and marketing activities in one platform.
08. Active Campaign
ActiveCampaign is a CRM software that integrates with email marketing, marketing automation, and CRM tools. It helps you create personalized and automated email campaigns, capture and segment leads, track and optimize your marketing performance, and manage your sales pipeline and contacts.
ActiveCampaign has four pricing plans: Lite ($9 per month for up to 500 contacts), Plus ($49 per month for up to 1,000 contacts), Professional ($129 per month for up to 2,500 contacts), and Enterprise ($229 per month for up to 10,000 contacts). All plans are billed annually. You can also try ActiveCampaign for free for 14 days.
ActiveCampaign is best for small businesses that need a CRM software that integrates with email marketing, marketing automation, and CRM tools.
09. Honeybook
HoneyBook is a CRM software that helps you manage your clients and projects in a simple and elegant way. It allows you to create proposals, contracts, invoices, and payments. You can also schedule appointments, send messages, and collaborate with your team and clients.
HoneyBook also integrates with various tools such as Gmail, Outlook, Calendly, Zapier, and QuickBooks. You can also use its API to connect with other applications you use.
HoneyBook has a flat pricing plan of $40 per month (billed annually) or $50 per month (billed monthly) for unlimited users and projects. You can also try HoneyBook for free for 7 days .
HoneyBook is best for solo entrepreneurs and freelancers who need a CRM software that helps them manage their clients and projects in a simple and elegant way.
10. Streak CRM
Streak CRM is a CRM software that integrates with Gmail and helps you manage your contacts, leads, deals, tasks, and emails. It allows you to create custom pipelines to track any business process, such as sales, support, hiring, or fundraising. You can also use Streak to send mail merge emails, track email opens and clicks, schedule appointments, and collaborate with your team.
Streak CRM has a free plan for up to 2 users and unlimited pipelines. The paid plans start from $15 per user per month (billed annually) or $19 per user per month (billed monthly) for solo users. You can also try Streak for free for 14 days.
Streak CRM is best for Gmail users who need a simple and flexible CRM software that can adapt to any business process.
Conclusion
CRM software is a valuable tool that can help you manage your customer relationships and grow your business. However, not all CRM software are suitable for small businesses. You need to find the one that meets your budget, requirements, and expectations.
We hope this list of the top 10 CRM software for small business in 2023 has helped you narrow down your options and make an informed decision. Remember to compare the features, pricing, reviews, and suitability of each CRM software before you choose one.
If you need more help with choosing or setting up your CRM software, feel free to connect with us today. We are here to help you find the best CRM solution for your business and achieve your goals.
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