About

I’m Sivakumar aka Shiv, I Help Entrepreneurs Build Their BRAND's
& Mend Their Relationship with CUSTOMER's.

"From Analyst to Brand Architect: A Decade of Strategic Transformation

Mine is a humble beginning—driven by a quest to succeed in my corporate career while indulging my creative instincts. Working as a Business Analyst at HCL Technologies and a Microsoft Partner firm (2007-2013), I thrived on solving complex business challenges. But it was the creative side of problem-solving that truly energized & allowing me to have fun with both my left and right brain.

While managing branding initiatives for international non-profits, I was fortunate to sit with and learn from some of the greatest minds and thought leaders in the industry. This experience shaped my understanding of the importance of strategy in branding—not just as a tool for visibility, but as a driver of impact, trust, and long-term success.

2009, Bangalore days :)

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The Freelance Spark: From Side Hustle to Calling

While in Bangalore, my entrepreneurial instincts kicked in. I started taking on freelance branding projects as a side hustle—a creative outlet to feed my strategic thinking. From working with HAL supplier firms, BHEL, Sandalwood Awards 2009, and Star Network, I honed my skills in real-world branding challenges. What started as a passion project soon became a defining career shift.

2013 -18, Embracing Hard Knocks

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The Freelance Spark: From Side Hustle to Calling

While in Bangalore, my entrepreneurial instincts kicked in. I started taking on freelance branding projects as a side hustle—a creative outlet to feed my strategic thinking. From working with HAL supplier firms, BHEL, Sandalwood Awards 2009, and Star Network, I honed my skills in real-world branding challenges. What started as a passion project soon became a defining career shift.

2013 - 2018 "40 BRANDS ACROSS 4 INDUSTRIES

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Reviving Brands & Redefining Success: My Journey as a Brand Strategist

During this period, I worked as a Chief Brand Strategist, Chief Brand Officer, Expert Member Consultant in the Boards of International Non-Profits, helping over 40 brands across 4 industries reposition themselves for success. Not every project was a smooth ride, but I embraced failures as the best teacher. I gained hands-on experience in reviving declining brands, identifying hidden opportunities, and creating strategies that redefined their market presence. Also, had fun with, filming corporate interviews for my clients.

2018 -2025, ENTREPRENEUR, EDUCATOR

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The Solo-Preneur, Educator, Trainer, Mentor: Building a Brand Legacy (2018-Present)

By 2018, my solo-preneur journey had gained momentum. Today, with 17 years of branding experience and over 173+ brand cases solved, I continue to guide businesses in turning their brand vision into reality. I have extensive experience in:

→ Brand Strategy & Positioning – Evaluating market opportunities, threats, and brand relevance to craft sustainable strategies.

→ Customer Experience & Engagement – Helping brands refine their customer interactions and loyalty strategies.

→ Personal Branding & Thought Leadership – Conducting sessions, workshops, and training programs to help clients stand out in a sea of influencers.

At my core, I help brands and brand owners evaluate, differentiate, and improve their holistic engagement, creating people-centric brands that drive real impact. Member of TN-Startup Mentors, working with startup incubators in India & Overseas. I have a Youtube channel, @strategywithshiv, where i share more Zero-Fluff strategies, tips, & ideas for small business entrepreneurs to learn and apply, do checkout the handle in red.

Sounds interesting? Book a free 15-min discovery call—let’s talk!

"I help you transform confusion into CLARITY with a strategic roadmap that sets you apart!

View All Services
expert brand strategy consulting services

Brand Building

Customer Experience Strategy

Brand Audit & Problem-Solving

Personal Brand Building

Some of the Clients I worked with
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Testimonials

Happy Clients!

Resourcefulness & Reliability

I have been a repeat client of Witstuners for years now and every time they surpass my expectations with their vast knowledge and resourcefulness which they implement diligently to achieve the goal set. Very professional and reliable; His brand-building process transformed our business. We now have a clear vision and strategy!
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Bliss Vanamsterdam
Founder, Formula Bliss, Inc. Miami

Thorough experts

I was skeptical to take the session, as mine is very niche and unique in some sense, and we deal with Government, and few Big players. Completely transformed our brand messaging. Now, we have a strong identity that attracts ideal clients effortlessly. Engagement skyrocketed, and customers actually get what we do now! Highly Recommended!”
Karthik
CMO, Aerospace Sound Engineering Firm, IN

Resourcefulness & Reliability

Shiv, is more like a Brand Psychologist, his wealth of knowledge and swift thinking literally helped us set the momentum for our rapid multi million growth, Recommended 100% if you are serious about your brand growth.
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Parthiban
Managing Director, Nithya Amirtham, IN

Resourcefulness & Reliability

I have been a repeat client of Witstuners for years now and every time they surpass my expectations with their vast knowledge and resourcefulness which they implement diligently to achieve the goal set. Very professional and reliable; His brand-building process transformed our business. We now have a clear vision and strategy!
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Manoj Gupta
Managing Director, Luxe Hardwares, IN

Seasoned brand strategist

I had a session with Shiv, for our new venture launch, his understanding of brands, & products is commendable, and he helped me with the strategic direction, I need to take and guided with the steps, and a roadmap on how should I take it forward, a warm gentlemen, and a BRAND SME, 100% Recommended.
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Mohd. Mosleh
Regions Director, Aldi, Denmark

Seasoned Strategist, Mentor

After reading all his case studies, I approached for my new venture launch, and strategic guidance, I was in a dilemma to choose between the type of products and the Market in which I should launch my venture, thankfully his strategic prowess guided me to make the best decision, Me & My Dad, we enjoyed the session and the outcome, thanks a ton Shiv! strongly recommended.
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Anto Ashin
Startup Owner, Seafood Exports, IN

Brand Growth specialists

“Working with Shiv, was a game-changer for our robotics startup. His deep understanding of brand strategy and business positioning helped me fix my approach and redesign our business model to attract the right clients. Thanks to his insights, we now have a clear direction, a stronger market presence, and a growth strategy that truly works. I highly recommend his expertise to any business looking to scale strategically!”
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Pramod
Director, Robotics Startup, UK

Brand Builders

Shiv’s keen eye for identifying branding challenges in our stores was a game-changer. The rebranding led to a 65% boost in store visits, a 40% increase in customer acquisition, web traffic growing 15 times, and a 2X rise in social media engagement. Throughout the process, Shiv and the team were incredibly communicative and humble, making the entire experience seamless and impactful.
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Shankar
Managing Director, Ashwini Decors pvt. ltd. IN

Good friend, Mentor, Strategist

Working with shiv transformed my brand and business. As a business coach, I had expertise but struggled to position myself as an industry authority. Unlike the typical LinkedIn-heavy approach, Shiv built a powerful email marketing strategy for organic growth and an event strategy that positioned me as a sought-after speaker. By integrating thought leadership content into authoritative journals, my credibility skyrocketed. The result? More high-ticket clients and a stronger industry presence. If you want to stand out and scale, I highly recommend Shiv.
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Mikie Chang
Business Coach, Boston

Brand Builders

Our 25-year-old manufacturing brand was struggling—diminishing sales, tough competition, and fading relevance. With a sharp brand strategy, refreshed identity, and ISO certification, shiv rebuilt trust and scaled from obscurity to a national-level player in just 36 months—earning the Rising Star Award at the National Restaurant Congress. By positioning me as an industry authority through video marketing, we unlocked new client segments. The success even led to launching a separate consulting brand. If you need a brand strategist who delivers real results, Shiv, is the one to trust
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Divakar
Managing Director, Venus Kitchen Equipments pvt. ltd. IN
Take the First Step Towards Brand Success

Book a free consultation today & start seeing real impact.

“Your brand deserves clarity, consistency, and growth. I’m here to make it happen. Your brand’s next level starts with a strategy. Let’s map out a plan that delivers results.