Brand Evaluation Brand Strategy
Restaurant Chain Growth Hack.
We go deep to unlock insight and have the courage to act. We bring the right people together to challenge established thinking and drive transformation. We work with our clients to build the capabilities that enable organizations to achieve sustainable advantage.
Case: Aimed to identify the growth barriers and scale effectively
Client Overview
Industry: Restaurant Chain
Clientele: Every Food lovers
History: Over one decade of operation
Challenge: Inadequate retail branding, positioning,
Need for improvement in customer experience, Insufficient employee branding.
The
Solution
The Challenge
- A well-established restaurant chain with over a decade of operation.
- Aimed to identify growth barriers and scale effectively.
Challenges Identified
- Inadequate retail branding and positioning.
- Subpar customer experience.
- Insufficient employee branding.
- Operational inefficiencies during peak festival seasons.
- High costs associated with temporary kitchens and staffing.
- Difficulty in managing multiple kitchens for product delivery and stock replenishment.
Action Plan
- Conduct a comprehensive brand analysis
- Develop a strategic plan to strengthen brand pillars
- Plan to bring down the cost impact due to festive season, and increased production rentals
- Improve Customer experience & Enhance employer branding
Results
Strategic Approach
- Conducted a comprehensive brand analysis through a brand strategist's lens.
- Engaged in 'small talks strategy' with key stakeholders to uncover deeper insights.
- Identified more than six major growth inhibitors.
Solutions Implemented
- Introduced a centralized kitchen strategy to address festival season demands and daily stock needs.
- Optimized location strategy to serve all retail chains efficiently.
- Focused on cost reduction to improve the overall bottom line.
Outcomes
- The client experienced the 'Aha! moment' with the revelation of actionable insights.
- Implementation of the action plan led to the resolution of key issues.
- The brand successfully transitioned from a million-dollar to a multi-million dollar enterprise.
Services
The case of this restaurant chain exemplifies the transformative power of strategic brand analysis and operational optimization. By addressing the core issues with innovative solutions, the brand not only overcame growth barriers but also achieved substantial financial growth, setting a precedent for others in the industry. The strategic shift to a centralized kitchen model proved to be a pivotal decision, demonstrating that with the right approach, even well-established brands can reinvent themselves and unlock new levels of success.
Net Promoter Score
65
Customer Retention
89% ↑
Revenue Growth
4X ↑
Brand Recall
95% ↑
Cost Savings
55%
Footfall Impact
Tripled from previous quarters
Our Customer Perception
We worked with shiv, on various projects of ours, in our recent stint in launching our healthcare brand, shiv helped us in crafting brand strategy, helped us resolve policy measures in importing, and analyzing target audience, we are also working with him on our Luxury Home Decor brand. Highly recommended!
— Bliss Van AmsterdamReal Estate Investor, Entrepreneur
Thorough professional, always ready to go extra mile, keen analyst. Glad to work with him! will be happy to work again.
— Prasad AlluriBrand Custodian, Leading Retail Chain
Helped us in creating 3 brands, thorough professional, smart strategist, data-driven, and easy to work with, highly recommended!
— Bliss Van AmsterdamReal Estate Investor, Serial Entrepreneur
It's a blissful experience working with Shiv on personal branding, He is more like a Brand Psychologist, that understands the Long term value and help you craft an actionable strategy to grow. He is Creative and Fun to work with.
— Brendan MilesSerial Entrepreneur, Investor
Worked with him in creating our brand strategy, retail positioning, and Customer Insights, keen observer, seasoned strategist, will recommend any-day!
— Mudassir AhmedBrand Manager, QSR Franchise
He's gotta good eye, his observations really helped us revive our retail space, and helped us fixing our pricing strategy, and increase our customer retention, highly recommended!
— Mia LeeNail Salon, Owner
