A Hidden Growth Barrier Limiting Sales
Imagine having a loyal customer base, high-quality products, and a strong reputation—yet sales remain stagnant. This was the reality for our client, a home shopee retail brand operating across three outlets.
Despite offering premium home décor products like curtains, blinds, and plants, they faced unexpected challenges affecting their business growth. Customers appreciated their product range, but something was preventing them from fully engaging with the brand.
The issue wasn’t the products. It was something more fundamental—the location itself.
The Challenge: Why Sales Were Stagnating
Through a site visit and customer interviews, we uncovered key growth barriers:
🚩 Limited Store Accessibility – The store’s location and infrastructure made it difficult for customers, especially elderly shoppers, to enjoy a seamless shopping experience.
🚩 Low Foot Traffic – The retail space was not in an optimal, high-visibility area, reducing walk-in customers.
🚩 Lack of employee branding – causing high turnover & low service standards.
🚩 Missed Up-selling Opportunities – Inconvenience led to shorter shopping duration’s, limiting cross-selling and up-selling potential.
🚩 Competitive Disadvantage – Nearby competitors in better locations were attracting a larger customer base.
One incident stood out: An elderly customer visiting with her family struggled to access the store due to the lack of a lift and long walking distance. Her discomfort meant a lost sales opportunity, highlighting how poor accessibility was hurting both customer experience and revenue.
The Strategy: A Data-Driven Relocation Plan
Instead of focusing solely on marketing or pricing adjustments, we took a strategic retail optimization approach to unlock business growth.
Customer Experience & Market Research
✔ Conducted in-depth customer interviews to understand shopping behaviors and frustrations.
✔ Identified pain points related to store accessibility and layout.
✔ Studied competitors with high foot traffic to analyze their location strategy.
Retail Relocation & Expansion Strategy
✔ Identified and secured a prime retail location with better accessibility, parking, and visibility.
✔ Planned a seamless store transition to retain existing customers while attracting new foot traffic.
✔ Redesigned the in-store layout to maximize space utilization and product displays.
Brand Revamp & Category Expansion
✔ Introduced two new product categories—customized home décor solutions and high-end interior accents.
✔ Enhanced visual merchandising to create a premium shopping experience.
✔ Implemented a rebranding campaign to reposition the store as a destination for home transformation.
The Results: A Game-Changing Transformation
Within the first year of the relaunch, the home décor brand experienced exponential growth:
✔ Increased Foot Traffic – 45% surge in customer visits within three months.
✔ Higher Sales Conversion – 30% rise in purchases due to improved in-store experience.
✔ Revenue Growth – 60% increase in top-line revenue post-relocation.
✔ Customer Satisfaction – 90% of surveyed customers praised accessibility and product range.
✔ New Customer Acquisition – 40% of customers in the new location were first-time visitors.
The Takeaway: Is Your Home Décor Brand Facing Growth Barriers?
This case proves that the right retail location strategy can unlock new revenue streams, enhance customer experience, and increase brand loyalty.
If your home décor business is struggling with:
❌ Stagnant sales despite great products
❌ Low foot traffic in your retail location
❌ Customer dissatisfaction due to accessibility issues
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