Brand Evaluation Brand Strategy
Home Decor Brand Evaluation.
We go deep to unlock insight and have the courage to act. We bring the right people together to challenge established thinking and drive transformation. We work with our clients to build the capabilities that enable organizations to achieve sustainable advantage.
Case: Revitalized a home decor retail brand.
Client Overview
Industry: Home decor Retail
Clientele: Families, Business, Celebrities, Govt. entities
History: Over TWO decades of operation
Challenge: Decline in brand Strength & Retail Location, Market Position, Lack of trust from Employees & Customers.
The
Solution
The Challenge
A home decor retail brand, with a legacy of over 20 years and two distinct brand categories, faced a critical period marked by declining sales, customer engagement, and employee morale, leading to a worrisome future outlook.
Strategic Analysis
- Conducted a comprehensive brand analysis using a 360-degree approach.
- Identified key issues in retail location, brand positioning, messaging, employee branding, and brand category confusion.
- Engaged with focus groups, surveys, and customer interviews to understand the underlying customer concerns, notably accessibility and convenience.
Action Plan
- Conduct a comprehensive brand analysis
- Develop a strategic plan to strengthen brand pillars
- Enhance online visibility and user experience
- Relocated the Retail in a Strategic location
- Improve Customer experience in the showroom
- Enhance employer branding
Results
Revitalized Retail Strategy
- Swiftly relocated to a strategically chosen location to address accessibility and parking issues.
- Collaborated with an interior design team to rebrand the retail space, focusing on enhancing the customer experience journey.
- Strengthened the brand's online presence and employee branding.
- Initiated hiring and training of new staff to improve customer relationship management and lead handling.
Sales and Engagement Boost
- Implemented a new sales strategy with incentive-based goals to motivate the sales team.
- Generated pre-launch brand buzz, resulting in over 1 million online engagements.
- Achieved a significant increase in footfall, with 18,000 visitors in the first quarter post-relaunch, doubling the previous average.
Outcome
The strategic overhaul led to a successful brand relaunch, marked by a substantial increase in customer engagement and a revitalized brand image, setting a new trajectory for the brand's growth and success.
Services
Embarking on a transformative journey, a home decor brand with over two decades of heritage faced a pivotal moment as declining sales, customer engagement, and staff morale signaled a need for change. Our comprehensive 360-degree analysis unveiled key areas for revitalization, including retail location, brand positioning, and employee engagement. With meticulous planning and customer-centric insights, we orchestrated a strategic relocation, enhancing accessibility and customer experience. Our collaborative efforts extended to crafting an invigorated online presence and robust employee branding, culminating in a dynamic sales strategy. The result was a resounding success: a vibrant brand relaunch that captivated over a million online interactions and doubled the average quarterly footfall, breathing new life into the brand's legacy and charting a course for a prosperous future.
Net Promoter Score
44
Customer Retention
81% ↑
Revenue Growth
2X ↑
Brand Recall
95% ↑
Brand Launch Engagement
Over 1 Million
Footfall Impact
Doubled from 9K per quarter to 18K
Our Customer Perception
We worked with shiv, on various projects of ours, in our recent stint in launching our healthcare brand, shiv helped us in crafting brand strategy, helped us resolve policy measures in importing, and analyzing target audience, we are also working with him on our Luxury Home Decor brand. Highly recommended!
— Bliss Van AmsterdamReal Estate Investor, Entrepreneur
Thorough professional, always ready to go extra mile, keen analyst. Glad to work with him! will be happy to work again.
— Prasad AlluriBrand Custodian, Leading Retail Chain
Helped us in creating 3 brands, thorough professional, smart strategist, data-driven, and easy to work with, highly recommended!
— Bliss Van AmsterdamReal Estate Investor, Serial Entrepreneur
It's a blissful experience working with Shiv on personal branding, He is more like a Brand Psychologist, that understands the Long term value and help you craft an actionable strategy to grow. He is Creative and Fun to work with.
— Brendan MilesSerial Entrepreneur, Investor
Worked with him in creating our brand strategy, retail positioning, and Customer Insights, keen observer, seasoned strategist, will recommend any-day!
— Mudassir AhmedBrand Manager, QSR Franchise
He's gotta good eye, his observations really helped us revive our retail space, and helped us fixing our pricing strategy, and increase our customer retention, highly recommended!
— Mia LeeNail Salon, Owner
