Articles

Customer Interviews

7 Keys to Conduct Customer Interviews That Deliver Valuable Insights

Articles, Customer Insights

7 keys to conduct customer interviews that deliver valuable insights. Customer interviews are direct conversations with your customers about their experiences, especially with your company and its products or services. They can help you uncover unexpected or unplanned insights, learn the customers’ language, and get more valuable and usable feedback. But how do you conduct […]

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Ai in Retail

AI in Retail: 9 Benefits and Use Cases You Need to Know

Articles, AI in Marketing

AI in Retail: 09 Benefits and Use Cases You Need to Know Artificial intelligence (AI) is transforming the retail industry by enabling retailers to optimize customer experiences, forecasting, inventory management, and more. AI can help retailers gain a competitive edge and increase their sales and profitability. AI is the ability of machines or systems to

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Marketing Funnel vs Sales Funnel: The Ultimate Guide for Business Growth

Articles, Marketing Funnel, Sales Funnel

Marketing Funnel vs Sales Funnel: The Ultimate Guide for Business Growth If your business involves selling products or services, you are likely familiar with the terms marketing funnel and sales funnel. However, do you have a clear understanding of what they entail and how they differ from each other? And more importantly, do you know

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Strategy Consulting 101: What It Is, Why You Need It, and How to Find the Best One?

Articles, Strategy Consulting

Strategy Consulting 101: What It Is, Why You Need It, and How to Find the Best One? Strategy consulting is a type of professional service that helps businesses and organizations define and execute their strategic goals and objectives. Strategy consultants work with clients across various industries and functions to address their most critical challenges and

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Luxury Brand

Luxury Brand Marketing 101: 6 Strategies to Boost Your Brand Value and Sales Online

Luxury Brand Marketing, Articles

Luxury Brand Marketing 101: 6 Strategies to Boost Your Brand Value and Sales online Luxury brands have a unique challenge when it comes to marketing themselves online. They have to balance the need to reach a wider audience with the need to maintain their exclusivity and prestige. They have to adapt to the changing preferences

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How to Create Powerful Brand Loyalty and Increase Customer Retention.

Brand Strategy, Articles

How to Create Powerful Brand Loyalty & Increase Customer Retention. As a business owner, you know that acquiring new customers can be a costly and time-consuming process. That’s why it’s important to focus on building brand loyalty among your existing customers. In this article, we will outline three key steps that businesses can take to

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Nike's Marketing Strategy

4 Key Elements of Nike’s Marketing Strategy: Lessons for Businesses

Articles, Marketing Strategy

04 key elements of Nike’s Marketing Strategy: lessons for businesses. Nike is a brand that needs no introduction. From its iconic “swoosh” logo to its “Just Do It” slogan, Nike has become a household name and a symbol of success. But what makes Nike’s marketing strategy so successful? In this article, we will explore the

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