7 Keys to Conduct Customer Interviews That Deliver Valuable Insights

7 keys to conduct customer interviews that deliver valuable insights. Customer interviews are direct conversations with your customers about their experiences, especially with your company and its products or services. They can help you uncover unexpected or unplanned insights, learn the customers’ language, and get more valuable and usable feedback. But how do you conduct …

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AI in Retail: 9 Benefits and Use Cases You Need to Know

Articles, AI in Marketing

AI in Retail: 09 Benefits and Use Cases You Need to Know Artificial intelligence (AI) is transforming the retail industry by enabling retailers to optimize customer experiences, forecasting, inventory management, and more. AI can help retailers gain a competitive edge and increase their sales and profitability. AI is the ability of machines or systems to …

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How to Achieve Retail Marketing Success: 5 Proven Strategies

Articles, retail strategy

How to achieve retail marketing success: 5 proven strategies. The retail industry is one of the most dynamic and competitive sectors in the world. According to Statista, the global retail market generated sales of over 27 trillion U.S. dollars in 2022, with a forecast to reach over 30 trillion U.S. dollars by 20241. To succeed …

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How Revolutionizing is Ai in Marketing: The Know-hows

Articles, AI in Marketing

How Revolutionizing is Ai in Marketing: The Know-hows 01. How future is shaped by Ai in Marketing Artificial intelligence (AI) is no longer a futuristic concept, but a reality that is transforming every industry and business function, including marketing. AI refers to software that can learn from data and perform tasks that normally require human …

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Marketing Funnel vs Sales Funnel: The Ultimate Guide for Business Growth

Articles, Marketing Funnel, Sales Funnel

Marketing Funnel vs Sales Funnel: The Ultimate Guide for Business Growth If your business involves selling products or services, you are likely familiar with the terms marketing funnel and sales funnel. However, do you have a clear understanding of what they entail and how they differ from each other? And more importantly, do you know …

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Strategy Consulting 101: What It Is, Why You Need It, and How to Find the Best One?

Articles, Strategy Consulting

Strategy Consulting 101: What It Is, Why You Need It, and How to Find the Best One? Strategy consulting is a type of professional service that helps businesses and organizations define and execute their strategic goals and objectives. Strategy consultants work with clients across various industries and functions to address their most critical challenges and …

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Luxury Brand Marketing 101: 6 Strategies to Boost Your Brand Value and Sales Online

Luxury Brand Marketing, Articles

Luxury Brand Marketing 101: 6 Strategies to Boost Your Brand Value and Sales online Luxury brands have a unique challenge when it comes to marketing themselves online. They have to balance the need to reach a wider audience with the need to maintain their exclusivity and prestige. They have to adapt to the changing preferences …

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How to Create Powerful Brand Loyalty and Increase Customer Retention.

Brand Strategy, Articles

How to Create Powerful Brand Loyalty & Increase Customer Retention. As a business owner, you know that acquiring new customers can be a costly and time-consuming process. That’s why it’s important to focus on building brand loyalty among your existing customers. In this article, we will outline three key steps that businesses can take to …

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09 Small business fails & how to prevent them.

Small Business Insights, Articles

09 Small business fails & how to prevent them. Hey, are you thinking of starting or running a small business? That’s awesome! But it’s also hard work. Before jumping in to all the interesting insights shared below, you need to understand the big picture of who you are? World bank says that, SMEs (small and …

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4 Key Elements of Nike’s Marketing Strategy: Lessons for Businesses

Articles, Marketing Strategy

04 key elements of Nike’s Marketing Strategy: lessons for businesses. Nike is a brand that needs no introduction. From its iconic “swoosh” logo to its “Just Do It” slogan, Nike has become a household name and a symbol of success. But what makes Nike’s marketing strategy so successful? In this article, we will explore the …

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